Marshall McLuhan Understanding Media (1964) p. 191-2
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Artwork is by James Spanfeller for Avant Garde Magazine (May 1968)
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Tuesday, December 15, 2015
Money Wisdom #391
"The uniformity and repeatability of print permeated the Renaissance with the idea of time and space as continuous measurable quantities. The immediate effect of this idea was to desacralize the world of nature and the world of power alike. The new technique of control of physical processes by segmentation and fragmentation separated God and Nature as much as Man and Nature, or man and man. Shock at this departure from the traditional vision and inclusive awareness was often directed toward the figure of Machiavelli, who had merely spelled out the new quantitative and neutral or scientific ideas of force as applied to the manipulation of kingdoms."