Money Wisdom #388

"...America seems to be a land of abstractions, where numbers have taken on an existence of their own in phrases like '57 Varieties',  'the 5 and 10', or '7 up' and behind the 8-ball.' It figures. Perhaps this is a kind of echo of an industrial culture that depends heavily on prices, charts and figures. Take 36-24-36. Numbers cannot be more sensuously tactile than when mumbled as the magic formula for the female figure while the haptic hand sweeps the air."

Marshall McLuhan Understanding Media (1964) p.118-119