Tuesday, December 8, 2015

Money wisdom #389

" 'Money talks' because money is a metaphor, a transfer, and a bridge. Like words and language money is a storehouse of communally achieved work, skill and experience. Money, however, is also a specialist technology like writing; and as writing intensifies the visual aspect of speech and order, and as the clock visually separates time from space, so money separates work from other social functions. Even today money is a language for translating the work of the farmer into the work of the barber, doctor, engineer, or plumber. As a vast social metaphor, bridge, or translator, money - like writing - speeds up exchanges and tightens the bonds of interdependence in any community. It gives great spatial extension and control to political organizations, just as writing does, or the calendar. It is action at a distance both in space and in time. In a highly literate, fragmented society, 'time is money' and money is the store of other people's time and effort."

Marshall McLuhan Understanding Media (1964) p.147

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